Users Want A Trustworthy, Familiar Social Experience
In the real, offline world, would you walk down the street and ask a middle-aged recent divorcee for his recommendation on an interior decorator?
Or would you ask a 23 year-old woman for her recommendation on a local car mechanic?
At Yelp and Angie’s List, you might well be basing your local merchant decisions on reviews from people who look at the world from completely different perspectives and priorities.
As a result, in these models, the trustworthiness and relevancy of reviews fall short of what all consumers seek in real-life and want in an online alternative.
Unfortunately, the dot-com bubble bursting in 2000 prevented us from executing our ideas for fulfilling this key consumer need.
But it is interesting to note that despite Yelp and Angie’s List offering many of the features and benefits we identified way back in 1999 and 2000, this key consumer need for a social, more trustworthy online word-of-mouth experience is still unmet today.
Therefore, we think a huge opportunity exists for an online word-of-mouth platform that emulates the real-world word-of-mouth social paradigms so familiar to and desired by consumers.
- Seeking out the input of friends and neighbors who share similar outlooks, needs and priorities.
- Returning the favor by being available to reciprocate when asked for merchant recommendations.
- Building and sharing a like-minded social network of trusted sources for local merchant reviews.
- All this, and more, for free.
MyNeighborSaid’s features were designed in 2000 to closely replicate the real-life social paradigms so trusted by consumers. Those features have even more relevancy today thanks to the conveniences made possible by web and mobile technology.
It’s time to disrupt the online local merchant ratings and reviews space and generate broader and deeper engagement with users.
If you’re an investor or strategic partner, contact us.