Local Merchants Want A Voice
Local merchants know that word-of-mouth can make or break their business.
In the offline world, it is extremely difficult for merchants to monitor word-of-mouth and react to potentially unfair or inaccurate negative reviews in order to mitigate the impact on business.
However, when developing MyNeighborSaid back in 2000, we realized that monitoring and responding to online word-of-mouth reviews should actually be easy. And give merchants a much-desired sense of control over their word-of-mouth destiny and its impact on business. At that time, no-one offered merchants these tools.
In 2000 when we initially researched and developed the MyNeighborSaid concept and product features, there did not exist any website for local merchants to send customers willing to submit an online review.
Today, sites like Yelp, Angie’s List and even online yellow page sites fulfill this local merchant need. They also address the #1 merchant concern that we identified way back in 2000 related to being able to respond to online reviews.
But despite meeting this #1 local merchant need, we still think sites offering reviews are under-estimating the power of the social word-of-mouth features we designed into MyNeighborSaid back in 2000.
It’s time to disrupt the online ratings and review space and in so doing, win much wider support, participation and loyalty from local merchants.
If you’re an investor or strategic partner, contact us.